Privacy Policy

Last updated: 15 October 2026

At The London Bath Co., we design, supply and install bathrooms for homeowners and landlords across London. To do that well, we need to collect and use some personal information about you. This policy explains what we collect, why we collect it, who we share it with, how long we keep it and the choices you have.

We have written it in plain English. If anything is unclear, please contact us and we will be happy to explain.

Who we are

The London Bath Co. is a trading name of Integrity Properties Ltd, a company registered in England and Wales (company number 08484144, VAT number 163 8905 82). Our registered office is 90 St John's Wood High Street, London, NW8 7SH. [CONFIRM: registered office address matches Companies House]

Integrity Properties Ltd is the data controller for the personal data described in this policy. This means we decide how and why your data is used and we are responsible for looking after it. We are registered with the Information Commissioner's Office (ICO) under registration number [CONFIRM: ICO registration number].

You can contact us about anything in this policy by:

• Email: showroom@tlbco.co.uk
• Phone: 020 7127 5235
• Post: Data Protection, The London Bath Co., 90 St John's Wood High Street, London, NW8 7SH

You are also welcome to speak to the team at any of our showrooms in St John's Wood, Chiswick or Blackheath.

The laws that apply

We handle personal data in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Data (Use and Access) Act 2025 and the Privacy and Electronic Communications Regulations (PECR), which cover cookies and electronic marketing.

The personal data we collect

Depending on how you deal with us, we may collect the following:

• Contact details: your name, email address, phone number and postal address, including the address of the property we are working on.
• Project details: information about your home and your plans, such as room measurements, photographs, design preferences, budget, timescales and any notes from your design consultation or site survey.
• Booking details: the date, time and showroom of any appointment or call you book with us.
• Transaction details: quotes, orders, invoices and payments. We do not store full card details; card payments are handled securely by our payment provider.
• Finance applications: if you apply to spread the cost of your project, the details needed by our credit broker and lenders to assess your application.
• Communications: emails, messages and notes of phone calls with our team, and any feedback or reviews you give us.
• Marketing preferences: whether you have agreed to hear from us and how you would like us to contact you.
• Website and advertising data: your IP address, device and browser type, the pages you view, how you reached our website (for example from a search engine, social media advert or our TV campaign) and how you interact with our forms. Some of this is collected using cookies, which are explained below.
• Job applications: if you apply for one of our vacancies, your CV, employment history, qualifications and right to work information.

We do not intend to collect special category data (such as health information). If you choose to tell us about a health condition or disability so we can design an accessible bathroom, we will only use it for that purpose and with your explicit consent.

How we collect your data

• Directly from you when you fill in a form on our website, book a free design consultation, download a brochure, call or email us, visit a showroom, sign up to our emails or become a customer.
• Automatically when you use our website, through cookies and similar technologies (only with your consent where the law requires it).
• From third parties, such as advertising platforms that tell us which adverts led to an enquiry, our credit broker if you apply for finance, and review platforms when you leave us a review.

How we use your data and our lawful basis

We must have a lawful basis for every way we use your personal data. The table below sets out what we do and why.

What we use your data for	Lawful basis
Responding to your enquiry, arranging consultations and site surveys, and preparing designs and quotes	Taking steps at your request before entering into a contract
Supplying and installing your bathroom, managing your project, taking payment and providing aftercare	Performance of a contract
Keeping financial records and meeting tax, consumer law and other legal requirements	Legal obligation
Following up on enquiries and quotes, improving our service, training our team and keeping our records accurate	Legitimate interests (running and improving our business)
Sending marketing emails and text messages about our products, offers and events	Consent, or for existing customers, legitimate interests under the PECR "soft opt-in" (you can opt out at any time)
Asking you to review our service on platforms such as Google and Which? Trusted Traders	Legitimate interests
Analytics and advertising cookies, measuring which adverts work and showing you relevant adverts	Consent
Passing your details to our credit broker if you ask to apply for finance	Taking steps at your request before entering into a contract
Keeping our website and systems secure and preventing fraud	Legitimate interests
Assessing job applications	Taking steps before entering into a contract, and legal obligation (right to work checks)
Establishing, exercising or defending legal claims	Legitimate interests

Where we rely on legitimate interests, we have considered your rights and only use your data in ways you would reasonably expect. You can ask us for more information about this balancing test.

We do not sell your personal data, and we do not make decisions about you based solely on automated processing that have a legal or similarly significant effect on you.

Marketing

We would like to keep you updated with design inspiration, offers and showroom events. We will only send you marketing emails or text messages if you have agreed to receive them or, if you are already a customer or have asked us for a quote, about similar products and services where you have not told us to stop.

You can opt out at any time by clicking "unsubscribe" in any email, replying STOP to a text message, or contacting us. Opting out of marketing will not affect messages we need to send you about an active enquiry or project.

Who we share your data with

We only share your data where it is needed for the purposes above. We use trusted service providers who act on our instructions under a written contract and must keep your data secure. These include:

Type of recipient	Examples	Why
Customer relationship management (CRM) and booking systems	HubSpot, HighLevel, Calendly	Managing enquiries, appointments and customer records
Email and messaging	Mailchimp	Sending service and marketing emails and texts
Website forms and hosting	Convertful, our website hosting and security providers (including Cloudflare)	Running our website securely and capturing enquiries
Analytics and advertising	Google (Analytics, Ads and YouTube), Meta (Facebook and Instagram), Microsoft Advertising, TikTok, Pinterest	Understanding how our website is used and measuring and improving our adverts (with your consent)
Marketing agency	Flo Marketing	Managing our website, advertising and email marketing on our behalf
Finance	Koze Group Ltd (credit broker) and its panel of lenders	Processing finance applications you ask us to submit
Reviews and accreditation	Which? Trusted Traders, Google, TrustMark	Collecting and verifying customer reviews and meeting accreditation requirements
Suppliers and trade partners	Manufacturers, delivery companies, building control and specialist trades where needed	Ordering products, arranging delivery and completing your installation
Professional advisers	Accountants, lawyers and insurers	Running our business and meeting legal obligations

Our installation team is employed directly by us, so your project details stay within our own business wherever possible.

We may also share data with the police, HMRC, regulators or courts where the law requires it, and with a buyer or successor if our business is ever sold or restructured.

[CONFIRM: full list of current providers, including any call tracking, payment, accounting or project management software, and whether Sky AdSmart response matching uses customer data]

International transfers

Some of our service providers are based outside the UK, mainly in the United States and the European Economic Area. When your data is transferred outside the UK, we make sure it is protected by one of the safeguards allowed under UK law, such as:

• a UK adequacy decision for the country concerned (including the UK Extension to the EU-US Data Privacy Framework for certified US companies), or
• the ICO's International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

You can contact us for more information about the safeguards in place.

How long we keep your data

We only keep personal data for as long as we need it. Our standard retention periods are:

Type of data	How long we keep it
Enquiries and quotes that do not go ahead	2 years from our last contact with you
Customer and project records, contracts and invoices	7 years after your project is completed, to cover guarantees, legal claims and tax requirements
Marketing preferences	Until you unsubscribe; we then keep a minimal record so we do not contact you again
Unsuccessful job applications	6 months after the role is filled
Website analytics data	Up to 14 months

[CONFIRM: retention periods match internal practice and guarantee lengths]

When data is no longer needed, we securely delete it or anonymise it so it can no longer identify you.

Cookies

Cookies are small text files placed on your device when you visit a website. We use them to make our website work, understand how it is used and measure our advertising.

When you first visit our website, our cookie banner lets you accept or reject non-essential cookies. Strictly necessary cookies are always active because the website cannot work without them. All other cookies are only set if you agree. You can change your choices at any time using the cookie settings link on our website or through your browser settings.

Category	What they do	Providers
Strictly necessary	Keep the website secure, remember your cookie choices and make forms work	The London Bath Co., Cloudflare
Analytics	Tell us how many people visit, which pages they view and how they found us, so we can improve the website	Google Analytics
Marketing and advertising	Measure which adverts lead to enquiries and show you relevant adverts on other websites and social media	Google Ads, YouTube, Meta, Microsoft Advertising, TikTok, Pinterest, HubSpot
Functional	Enable embedded features such as booking calendars, maps and videos	Calendly, Google Maps, YouTube

A full, up to date list of the individual cookies we use, including their names and how long they last, is shown in our cookie settings.

Blocking some cookies may affect how parts of our website work, such as the appointment booking calendar.

Keeping your data secure

We use appropriate technical and organisational measures to protect your personal data, including encrypted connections (HTTPS), access controls so only staff who need your data can see it, secure cloud systems and regular reviews of our suppliers. If a data breach occurs that is likely to put your rights at risk, we will tell you and the ICO where the law requires us to.

Your rights

Under UK data protection law, you have the right to:

• Access a copy of the personal data we hold about you.
• Rectification of data that is inaccurate or incomplete.
• Erasure of your data in certain circumstances.
• Restrict how we use your data in certain circumstances.
• Object to us using your data on the basis of legitimate interests, and to object to direct marketing at any time.
• Data portability, meaning you can ask for data you gave us in a commonly used electronic format.
• Withdraw consent at any time where we rely on consent. This will not affect anything we did before you withdrew it.

To use any of these rights, please email showroom@tlbco.co.uk or call 020 7127 5235. There is normally no charge. We may need to confirm your identity before responding, and we will reply within one month (or up to three months for complex requests, in which case we will let you know).

Complaints

If you are unhappy with how we have handled your personal data, please tell us first so we can put it right. We will acknowledge your complaint within 30 days and keep you updated.

If you are still not satisfied, you can complain to the Information Commissioner's Office:

• Website: ico.org.uk/make-a-complaint
• Phone: 0303 123 1113

Finance and regulatory information

Integrity Properties Ltd is an appointed representative of Koze Group Ltd, which is authorised and regulated by the Financial Conduct Authority. If you apply for finance, your details will be passed to Koze Group Ltd and its lenders, who will process them in line with their own privacy notices and may carry out credit checks. Their privacy notices will be provided as part of the application. [CONFIRM: FCA wording and reference numbers match the finance page]

Children

Our website and services are intended for adults. We do not knowingly collect personal data from anyone under 18.

Links to other websites

Our website contains links to other websites, such as social media, review platforms and accreditation bodies. We are not responsible for how those websites handle your data, so please read their privacy policies.

Changes to this policy

We review this policy regularly and will update it when the way we handle personal data changes. The date at the top of the page shows when it was last updated. If we make significant changes, we will let you know where appropriate.

Frequently asked questions

Do you sell my personal data?

No. We never sell your personal data. We only share it with service providers who help us run our business, and with other organisations where the law requires it.

How do I stop receiving marketing emails and texts?

Click "unsubscribe" at the bottom of any email, reply STOP to a text message, or contact us. We will update your preferences straight away, and you will still receive messages about any active project.

Can I ask you to delete my data?

Yes. Email showroom@tlbco.co.uk and we will delete your data unless we need to keep it for a legal reason, such as tax records or guarantees for a completed installation. If so, we will explain what we need to keep and why.

What happens to my details when I book a design consultation?

When you book a design consultation, your details are stored securely in our booking and customer systems so our designers can prepare for your appointment and follow up afterwards. We will not add you to our marketing emails unless you have agreed to receive them.

How can I change my cookie settings?

You can change your choices at any time using the cookie settings link on our website. You can also block or delete cookies through your browser settings, although some features, such as our booking calendar, may not work properly without them.